AXA can be a challenging brand to work with. The 'switch' – the red line that lies at the heart of AXA's identity – means concepts have to work hard to work well. So in this recent pitch work, I ...Read More
*DRUM Award Winner – Best International Brand Strategy* CIMA – the Chartered Institute of Management Accountants – is the world’s largest professional body of management accountants. Exemplary in its field, CIMA is the most relevant accountancy qualification for ...Read More
I've always rather liked New Look. Perhaps I wouldn't admit it in every circle, but I shop there fairly often. Why? They've a real talent for picking catwalk trends you think might just be massive – but would hate to ...Read More
Call me a hippy if you will, but I love it when a project comes up that’ll really make a difference. And that’s exactly the challenge Plymouth County Council put before us... A pitch to make a difference To meet new national ...Read More
A brand new University, with nothing to build on but its future, Southampton Solent achieved university status in 2005. It focuses on delivering vocational degrees, and takes pride in a high graduate employment rate. Why? Solent needed to stand out in a ...Read More