Environmental impact is a big issue at the moment. The South West RDA is keen to ensure our region makes the most of our ample assets – in terms of both geography and people. It hopes we will become a leader in the emerging environmental sector, developing new products and ways of working before exporting them nationally and internationally, to all our benefit. An exciting strategy… but how to get it off the ground?
The RDA’s solution is to identify and support environmental businesses every step of the way. It has set up a specific support department and information programme to encourage innovation and collated information about available support and funding. And it asked the agency I work with to repackage it as a user-friendly interactive PDF guide.
Tasked with making sure reams of information all made sense, I set about re-categorising, reorganising and rationalising to find clarity at the heart of what felt a complicated mess.
Two days later, I returned with three different information architectures: one based on FAQs; one based on typical problems; and a third – the client’s chosen route – based around the typical journey a successful growing business takes.
Route chosen, I worked with the designer who created the South West RDA brand to develop a range of striking-yet-compliant designs that are both engaging and accessible.
Email me to try it.
Agency: Proctor & Stevenson
Design: Sue Woodhead
Planning & concept: RBTL